33
led security light
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.54avg listing price — sweet spot $15–$100
Price range
Great$13.90–$48.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,138.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 24K searches
Brand share
Bad98%top-5 brand share — brand-locked demand