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led night light bulb
Skip itPrices mostly outside the sweet spot ($6.10–$12.74) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,244.21avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 117K searches
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Price range
Bad$6.10–$12.74cheapest to priciest tracked listing — scored on the share inside $15–$100