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led house lights
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$91.72avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Market size
Okay$239K$239K/yr · 138K searches
Price range
Okay$9.67–$216.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,918.84avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand