45
led cross
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.38avg listing price — sweet spot $15–$100
Review moat
Great140.83avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.79–$188.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 162K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.2%90-day search growth — must beat 0% to launch