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leatherman sheath
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Price range
Good$9.54–$29.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$497K$497K/yr · 704K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,020.62avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand