50
lead water filter
Worth a lookShows searches that convert (15.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Incredible$15.82–$29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$600K$600K/yr · 180K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Review moat
Bad19,320.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand