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lava lamp bulb
Skip itPrices mostly outside the sweet spot ($5.97–$12.32) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$438K$438K/yr · 372K searches
Review moat
Okay1,905.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.29avg listing price — sweet spot $15–$100
Price range
Bad$5.97–$12.32cheapest to priciest tracked listing — scored on the share inside $15–$100