54
lathe
Worth a lookShows a $2.0M/yr market, but pricing outside the sweet spot ($534.57 avg) keeps it on the watch list.
Market size
Incredible$2.0M$2.0M/yr · 1.2M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great139.98avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$35.76–$4198.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$534.57avg listing price — sweet spot $15–$100