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landscape light bulbs
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.45–$42.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good911.47avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Market size
Okay$129K$129K/yr · 108K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand