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lamp cord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.92–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,198.42avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Market size
Okay$201K$201K/yr · 217K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier