61
ladders 6 ft
Launch itA $936K/yr market growing +9.1% this quarter with returns at 1.8% — clears our launch bar.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$75.68avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$936K$936K/yr · 301K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$26.50–$149.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,302.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals High Price