43
lacquer
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.26–$35.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Okay$145K$145K/yr · 169K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,340.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand