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50

kohler faucet

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but prices mostly outside the sweet spot ($35.60–$795.92) keeps it on the watch list.

Market size 84Growth 20Conversion 12Competition 91Returns 20Price range 8Avg price 45Brand share 55Review moat 27Quality gap 78

Competition

Great24%

top-5 click share — an open shelf

Market size

Great$1.4M

$1.4M/yr · 685K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay$206.78

avg listing price — sweet spot $15–$100

Review moat

Okay3,838.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$35.60–$795.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms