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kobalt tool set
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$106.50avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,393.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.69–$226.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 81K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale