45
kilz upshot ceiling spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$9.03–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,417.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$126K$126K/yr · 59K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand