50
kilz spray paint
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.08avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.47–$161.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 76K searches
Review moat
Okay2,944.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand