47
kids tape measure
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,156.85avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.38–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$304K$304K/yr · 348K searches
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-16.8%90-day search growth — must beat 0% to launch