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keypad deadbolt
Worth a lookShows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.6M$5.6M/yr · 2.0M searches
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$85.39avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,177.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$15.68–$309.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.1%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand