46
keyed door knob
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Price range
Great$8.97–$49.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,968.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 68K searches