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jute rope
Worth a lookShows low returns (1.8%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Good$518K$518K/yr · 604K searches
Price range
Good$3.96–$31.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,550.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality