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johnson pocket door hardware
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$80.35avg listing price — sweet spot $15–$100
Review moat
Great447.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.85–$181.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 11K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price