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jellyfish lanterns
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($65K/yr) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Review moat
Good500.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.85–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 130K searches