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japanese party decorations
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($69K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great216.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.27avg listing price — sweet spot $15–$100
Price range
Good$3.98–$30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 113K searches