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jack o lantern candle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Price range
Great$4.45–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,657.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand