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ip66 led flood light
Skip itHigh returns (5.7%) — this niche doesn't clear our bar today.
Avg price
Great$51.04avg listing price — sweet spot $15–$100
Price range
Great$12.00–$116.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,905.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 50K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Returns
Bad5.7%return rate — above 5% kills the launch gate