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interior door lock and keypad
Skip itPrices mostly outside the sweet spot ($28.99–$474.60) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$105.14avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,545.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Market size
Okay$177K$177K/yr · 43K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Price range
Bad$28.99–$474.60cheapest to priciest tracked listing — scored on the share inside $15–$100