55
insulation tape
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-3.8% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Price range
Okay$5.30–$23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$208K$208K/yr · 202K searches
Review moat
Okay2,474.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand