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68

incandescent light bulbs

Worth a look

Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 6Conversion 59Competition 80Returns 73Price range 72Avg price 88Brand share 74Review moat 49Quality gap 95

Market size

Incredible$3.2M

$3.2M/yr · 3.1M searches

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.09

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$4.24–$43.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,646.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-38.5%

90-day search growth — must beat 0% to launch

Trend