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64

incandescent light bulbs 100 watt

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 4Conversion 89Competition 85Returns 56Price range 70Avg price 85Brand share 82Review moat 71Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$19.07

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Good677.77

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.66–$39.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay$247K

$247K/yr · 124K searches

Growth

Bad-42.1%

90-day search growth — must beat 0% to launch

Search terms