61
in ground solar lights
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$79.07avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$277K$277K/yr · 198K searches
Review moat
Okay2,304.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$9.45–$389.75cheapest to priciest tracked listing — scored on the share inside $15–$100