40
illuminated light switch
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.34avg listing price — sweet spot $15–$100
Price range
Great$4.59–$54.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good880avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 88K searches
Brand share
Bad95%top-5 brand share — brand-locked demand