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57

hvac

Launch it

A $1.1M/yr market growing +11.8% this quarter with returns at 1.6% — clears our launch bar.

Market size 79Growth 40Conversion 22Competition 87Returns 84Price range 9Avg price 86Brand share 49Review moat 55Quality gap 32

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$70.14

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 870K searches

Review moat

Good1,290.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$6.64–$998.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms