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54

house number light

Worth a look

Shows a sweet-spot price point ($24.23 avg), but a small market ($62K/yr) keeps it on the watch list.

Market size 15Growth 38Conversion 31Competition 70Returns 59Price range 85Avg price 95Brand share 74Review moat 70Quality gap 65

Avg price

Incredible$24.23

avg listing price — sweet spot $15–$100

Price range

Great$7.06–$67.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good696.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$62K

$62K/yr · 103K searches

Products