32
homelist floor lamp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great156.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Avg price
Okay$278.44avg listing price — sweet spot $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 17K searches
Price range
Bad$15.85–$553.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price