37
homelink
Skip itHigh returns (7.3%) — this niche doesn't clear our bar today.
Avg price
Great$62.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$13.21–$147.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 73K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,217.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 5% kills the launch gate