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homekit smart plug
Skip itSoft demand (-6.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.70avg listing price — sweet spot $15–$100
Price range
Great$8.43–$40.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$411K$411K/yr · 303K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay3,015.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.1%90-day search growth — must beat 0% to launch