40
homekit plug
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Price range
Great$8.43–$40.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,418.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$106K$106K/yr · 79K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-26.0%90-day search growth — must beat 0% to launch