46
homekit light strip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$49.19avg listing price — sweet spot $15–$100
Price range
Great$12.83–$117.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$321K$321K/yr · 250K searches
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,897.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand