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homekit light bulb
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Price range
Great$6.87–$91.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$322K$322K/yr · 279K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,388.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand