44
homekit doorbell
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 344K searches
Avg price
Good$114.40avg listing price — sweet spot $15–$100
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Review moat
Good1,370.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$84.30–$148.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand