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home improvement paint supplies
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$5.88–$43.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$388K$388K/yr · 327K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,877.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand