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home assistant green
Skip itHigh returns (5.8%) — this niche doesn't clear our bar today.
Market size
Incredible$4.1M$4.1M/yr · 1.0M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$123.54avg listing price — sweet spot $15–$100
Review moat
Good1,153.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$21.63–$309.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate