35
hole repair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 68K searches
Review moat
Bad12,416.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.18–$13.99cheapest to priciest tracked listing — scored on the share inside $15–$100