54
hoist
Worth a lookShows a $1.4M/yr market, but prices mostly outside the sweet spot ($20.12–$638.15) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 631K searches
Review moat
Great496.61avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$122.76avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$20.12–$638.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price