26
hilti
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible82avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 282K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad$10.00–$1547.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$535.85avg listing price — sweet spot $15–$100