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Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$194K$194K/yr · 184K searches
Review moat
Okay3,445.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Price range
Okay$5.92–$18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf