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35

heat pump thermostat

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Soft demand (-37.0% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 7Conversion 50Competition 33Returns 15Price range 84Avg price 95Brand share 52Review moat 47Quality gap 50

Avg price

Incredible$42.48

avg listing price — sweet spot $15–$100

Price range

Great$22.24–$112.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,755.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Market size

Bad$34K

$34K/yr · 20K searches

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

Products