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heat mat thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Price range
Great$10.55–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,144.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 56K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand