47
hammer set
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$45.89avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,156.18avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.79–$223.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 55K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand