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halogen light bulbs 60 watt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Price range
Great$10.00–$36.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,839.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$140K$140K/yr · 131K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand